After seven years in business, I feel like I’ve finally come into my own.
I’ve developed a true design perspective — one that feels clear, grounded, and undeniably mine. No matter the style, my spaces are layered, warm, and soulful. More than anything, I aim to create a feeling. When you walk into a space I’ve designed, I want you to experience something — comfort, depth, connection. That emotional response is the thread that runs through all of my work.
Recently, we embarked on a logo redesign and website refresh. While our portfolio had evolved, our branding hadn’t quite caught up. Our social media, logo, and website no longer felt aligned with the work we were producing or the designer I had become.
As I’ve grown, I’ve learned to lean into what I truly offer — and to own it.
When you first start a business, it’s easy to try to be everything for everyone. But growth brings clarity. Not everything is for everyone — and that’s more than okay. If my work isn’t your cup of tea, that’s perfectly fine. There are so many talented designers who may be the right fit for you.
Design is personal.
And I’m proud that we’ve reached a place where we can be unapologetically ourselves. Authenticity has always mattered deeply to me — as a person and as a creative — and it should carry through in my business.
This next chapter feels aligned. And that alignment changes everything.